Reach the Right Homes, Every Time

We build laser-focused postcard campaigns using custom mailing lists — so your message lands in the mailbox of your most qualified prospects.

What are Targeted Campaigns?

Targeted campaigns use curated mailing lists based on real consumer data—like homeownership, income, household size, age of home, and more. Unlike EDDM, you choose who receives your postcard.

Why Choose a Targeted Mail Campaign?

🎯 Hyper-Specific Audience
Reach homeowners by income, home value, age, or lifestyle — no wasted mail.

📬 No Wasted Postage
Only mail to the most qualified addresses — not entire routes of random homes.

🏡 Homeowner Focused
Perfect for businesses offering long-term services like roofing, solar, or remodeling.

📈 Better ROI
Fewer cards mailed, more conversions — it’s about quality, not quantity.

📊 Data-Driven Targeting
Use real consumer data to match your ideal customer profile.

💰 Efficient Budget Use
Avoid paying to mail to renters or low-interest homes outside your customer base.

⏱️ Flexible Mail Counts
Choose how many people to mail to — from 1,000 to 20,000+.

🔁 Great for Follow-Up Campaigns
Build smart lists and remarket to people who’ve seen your offer before.

🧭 Strategic Control
You decide exactly where your ads go, block by block.

🧠 Smarter Marketing
Targeted mail feels intentional and exclusive — not generic or mass-produced.

Flexible Campaign Structures

Solo Campaign

Maximize visibility with a postcard exclusively featuring your business, ensuring undivided attention to your message.

  • Campaigns can distribute to as little as 1,000 homes up to 20,000 homes depending on target criteria.

  • Campaigns start at $2,280.

  • Personal Injury Law Firms
    Cosmetic Dentists
    Real Estate Agents
    Plastic Surgeons
    Solar Installers
    Orthodontists
    High-End Remodelers
    Estate Planning Attorneys
    Commercial Insurance Brokers
    Car Dealers

    and more!

Joint Campaign

Partner with another non-competing business to share costs and increase exposure, maintaining a strong, impactful presence.

  • Campaigns can distribute to as little as 2,500 homes up to 20,000 homes depending on target criteria.

  • Campaigns start at $2,150 (each).

  • HVAC Companies
    Roofers
    Pool Builders
    Kitchen & Bath Remodelers
    Pest Control Services
    Tree Trimming Companies
    Window Installers
    Garage Door Repair Services
    Landscaping & Hardscaping Services
    Electrical Contractors

    and more!

Group Campaign

Collaborate with multiple businesses in non-competing categories to tap into a cost-effective, broad-reaching campaign.

  • Campaign distribution starts at 7,500 homes up to 20,000 homes depending on target criteria.

  • Campaigns start at $2,115 (each).

  • Pizza Shops
    Dry Cleaners
    Day Spas
    Nail Salons
    Pet Groomers
    Barbershops
    Local Coffee Shops
    Tutoring Services
    Chiropractors
    Hair Stylist

    and more!

 FAQs

 

  • Direct mail involves sending promotional materials through the mail to a targeted list of consumers. At PostalPromos, we specialize in delivering your message directly to potential customers' homes using high-quality, eye-catching postcards.

  • EDDM campaigns allow you to reach every address in a designated area without needing specific names or addresses, ideal for broad local exposure. Targeted mail campaigns use curated lists based on specific demographic or behavioral criteria to focus on a more defined audience.

  • Absolutely! You can select specific areas for both EDDM and targeted campaigns, ensuring your marketing efforts reach the neighborhoods most relevant to your business.

  • You can provide your own design, or our in-house team can create a professional and impactful design for your campaign. We offer two rounds of revisions to ensure your satisfaction.

  • From design approval to mailbox, the typical turnaround time is 2-3 weeks, depending on the complexity of the campaign and postal delivery schedules. Joint and Group campaigns can take longer.

  • We provide detailed tracking tools such as QR codes and unique call numbers, allowing you to measure response rates and gauge the effectiveness of your ad.

  • Costs vary depending on the size of the postcard, the number of households targeted, and whether you choose a solo, joint, or group campaign. We offer competitive pricing with transparent cost structures.

  • Yes, our targeted mail campaigns allow you to customize your audience based on demographics such as age, income, homeownership, and more, ensuring that your message reaches the most relevant prospects.

  • We offer various sizes based on the campaign type and grouping size you choose. But, if you want to optimize results, we specialize in the standard size 6x11 for targeted campaigns and offer 6×12 and 9×12 for hybrid campaigns. Each size, big or small can be tailored to fit your marketing needs.

  • Response rates can vary based on many factors including the offer, design, and target audience. Our team works closely with you to optimize all elements for the best possible outcomes.

  • The minimum order varies by campaign type and grouping. For a solo campaign the minimum we can print is 1,000 but the campaign has to be a targeted list. With a distribution this small it can only be effective with a target list. For Hybrid campaigns we start at 5,000. We recommend a similar distribution for Targeted Joint and Group campaigns.

  • Yes, in addition to our direct mail postcards, we offer a range of printing services including business cards, brochures, flyers, and door hangers. Whether you need to complement your direct mail campaign or require standalone print materials, we have flexible options to meet all your marketing needs.

Let’s Build Together

Tell us a little about your goals, and we’ll design a direct mail campaign that fits your business and budget.

“We’re in the business of keeping local businesses in business.”
— PostalPromos